Teens & Young Adults

Social Norms
Social norms marketing is a strategy based on the work of Drs. Wes Perkins and Alan Berkowitz who, in the mid 80’s, uncovered the widespread misperception/over-perception held by college students about drinking among their college peers.

• Why 21?
• Costs of Underage Drinking
• Youth Statistics
• Brain Immaturity Could Explain Teen Crash Rate (washingtonpost.com)
• Strategies to Reduce Underage Alcohol Use- Typology and Brief Overview (Spanish)
• Guide to Zero Tolerance and Graduated Licensing- Two Strategies that Work

 
Facts about Teen Driving Issues

• Safety Belts and Teens 2005 Report
• Graduated Licensing
• Fatality Facts - Teenagers 
• How state laws measure up
• AZ Motor Vehicle Crash Facts

• Tucson Police Department's S.T.A.R.T. Program
• Drivers Edge

• Underage Drinking Enforcement Center
• Students Against Destructive Decisions (SADD)
• Mothers Against Drunk Driving
• AAA Foundation

• A Practical Guide to Alcohol Abuse Prevention- A Campus Study in Implementing Social Norms and Environmental Management Approaches

• Case Study: Florida State University's "An Integrated Approach to Reduce High-Risk Drinking Program"
• NIAAA College Drinking Report
• Safe Lanes on Campus
• Beer Keg Registration